How to Bring Your Customers Closer to Their Own Appetite
An Instagram search for photos with the #food hashtag yields over 300 million results, which is not really surprising. Food has been and will always be an integral part of our daily lives for we eat to live and we live to experience the great and little pleasures that come with eating a delicious meal.
As a restaurant that always wants to please its customers, you use a number of different channels to show the wide variety of food choices you offer. You post meticulously-styled, deliciously inviting photos of food on Instagram and Pinterest, you pay popular influencers to do the job. However, no matter how welcoming the imagery looks, it cannot transfer the accurate feel of a dish, its actual textures and colors.
While a vibrant photo of a colorful salad shot in perfect lighting is absolutely satisfying to look at, it may not look very much the same in reality, thus creating fake perceptions with people. And fake perceptions are likely to convert into negative reviews.
Augmented Reality will alter the food ordering process.
Augmented reality, even though relatively new of a technology, has managed to solve many problems and break many barriers in our physical reality. JARIT is one of its manifestations, created specifically for the catering industry to help match your customers’ food perceptions with reality.
JARIT comes as an interactive app for mobile devices and uses super-realistic 3D models of food to enable customers to see their potential meal before placing an order. It transfers the accurate textures of food, so that your customers can tell exactly whether the dish is creamy, crunchy, gooey or mushy.
Food anticipation leads to a more enjoyable taste experience.
The realistic expectations that your customers form due to the new technology are followed by a number of other significant benefits. Seeing the food before even having “access” to it makes you more prepared to the act of consumption, thus leading to anticipation, and finally contributing to a more enjoyable taste experience, and better reviews :)
It’s a well-known fact that people love to take photos of their food. Indeed, the act of snapping a food shot and sharing it on social media is an integral part of dining for many. The good news? You can absolutely do this in the app, only to capture not just a photo, but a fine representation of reality. What else is needed to go viral in social media?
Food imagery offers instant gratification. Just the look of tasty food can elicit intensely pleasurable emotional responses, so by showing your customers what they are about to get you bring them closer to their own appetite and provide a satisfying experience before even serving the meal.